Sajjad Merali
Principal
Qualified CPA and ACCA Accountant

Sajjad is a finance and accounting professional with over 13 years’ experience. His career started at Ernst & Young helping owner managed businesses with their accounting and tax needs. He then continued his career as a Senior Accountant at PepsiCo Canada. Thereafter, he managed a finance team at a private owner managed startup in the telecoms industry. His focus was helping the owners understand how the business was performing and how they could improve their business. This inspired him to venture out on his own and help clients save tax and use accounting information to improve their profitability.

Outside of work Sajjad focuses on his two young children Haider and Zainab, taking them to their after-school clubs. He enjoys playing racquet sports and likes to keep fit.